Let's Identify: Target Audience (week6)

Hi reader!

So the topic I plan to tackle this week is... TARGET AUDIENCE. Yes, I know, so exciting!

Let's define what target audience really is...

A target audience is a particular group at which a film, book, advertising campaign, etc., is aimed.

Here are some very specific examples:

• A divorced father of two residing in Alaska, on a farm, with a net worth of several million dollars

• A couple in their thirties with no children, living in Boston, coping with unemployment

• A retired couple in their seventies in Texas with fourteen grandchildren and fixed retirement incomes

It is important to understand the needs of your target audience so that your media can strive to cater to their wants, desires, and needs

MLA:

DeMers, Jayson. "6 Steps to Decoding Your Target Audience." Forbes. 27 August 2013. Web. http://www.forbes.com/sites/jaysondemers/2013/08/27/6-steps-to-decoding-your-target-audience/#237cf8961979